The Impact Mobile Commerce has on Business

Impacts of Mobile Commerce

The phrase mobile commerce was originally coined in 1997 to mean "the delivery of electronic commerce capabilities directly into the consumer’s hand, anywhere, via wireless technology.

The introduction of mobile commerce to the business world has changed the way many organizations operate. It has become much easier to communicate on a global level as well as bank, deliver content and services.

The introduction of this way of business had made business life so much easier but has also made the market place more vulnerable. It is easier for competitors to seek information on organisations and copy their marketing, delivery and content techniques.

Online and offline shopping will integrate seamlessly as customers now have ready access to online comparison tools when they are physically shopping. By simply taking a photo of a product or scanning the product bar-code, shoppers will be able to instantly see the range of price options available to them from countless numbers of online retailers. Traditional retailers will have to work harder to offer differentiated product and service propositions to reduce the tendency to research offline and purchase online.